Pleasantly weighty and naturally plush, these 100% Egyptian cotton bath runners have a deep, cut pile and a slip-resistant backing. They have a higher density of longer loops than the average bath mat, giving fantastic comfort and durability. They are also treated with Micro-Fresh® technology to reduce odours and keep your bathmat fresher for longer. About Micro-Fresh® Technology Prevents odours, keeping your bath mat feeling fresher for longer Gentle on skin, remaining active wash after wash Prevents the growth of bacteria, even when you wash at 40°C 99.9% effective against bacteria such as E-coli, Salmonella and Listeria Effective for the useful life of the product