Youth Activating Concentrate for Men For every man, visibly rejuvenated looking skin. Day after day, skin is infused with life and radiating with energy. Use Génific HD for a healthy looking skin tone and dramatically refined skin texture. The secret of youthful-looking skin, revealed, drop by drop. After 10 years of intensive research, Lancôme scientists have discovered that the presence of certain proteins on the skin's surface are a characteristic of skin's youthfulness. Over time, the presence of proteins associated with more youthful looking skin decrease. Inspired by our research on genes, for the first time, Lancôme has created the Génifique range to help reveal skin's youthful characteristics. Application: Use daily, after cleansing. 50ml
